Retailer Partnerships

Boostermage connects UK Magic: The Gathering buyers with the best sealed product prices across trusted retailers. We are always looking to expand our retailer network - whether through our Google CSS platform integration or through the Sovrn advertising network.

If you are a UK MTG retailer looking for more visibility and lower advertising costs, this page explains how we can work together.

Partnering With Us

Depending on your goals, there are two ways to work with Boostermage. You can choose one or both.

Google CSS Platform

Boostermage is a registered Google Comparison Shopping Service (CSS). We help UK MTG retailers get their products listed on Google Shopping for free, with optional merchant account management and feed optimisation, and access lower advertising costs than going direct. Your products appear on Boostermage and across Google's shopping surfaces with live pricing and availability.

  • ✓Free Google Shopping listings - no per-click cost
  • ✓Merchant account management and feed optimisation
  • ✓Lower CSS advertising rates compared to direct Google Ads
  • ✓Dedicated product pages on Boostermage with SEO-optimised content
  • ✓Automated price and stock syncing - set it up once

Sovrn Advertising - Boostermage as Publisher

Boostermage is a Sovrn publisher with access to a high-intent audience of MTG buyers. Retailers can partner with us through Sovrn's advertising product - signing up as an advertiser to get their brand and products in front of our audience via sponsored placements, paid promotions, and targeted campaigns managed through the Sovrn platform.

  • ✓Reach a targeted, purchase-ready MTG audience
  • ✓Sponsored placements on a trusted price comparison site
  • ✓Performance-driven campaigns via Sovrn's advertising platform
  • ✓Dedicated Sovrn team support for campaign setup and optimisation
  • ✓Transparent reporting and audience insights

Why Partner With Boostermage?

Whether you join through the CSS platform or Sovrn advertising, here is what makes working with us different.

Targeted MTG Audience

Our visitors are actively comparing sealed MTG product prices - they are ready to buy. Your listings reach motivated buyers, not casual browsers.

SEO-Optimised Visibility

Every product gets a dedicated, search-engine-friendly page. We invest in structured data, canonical URLs, and content that ranks for MTG sealed product queries.

Near-Real-Time Data

Our scraping pipeline refreshes pricing and availability throughout the day. Shoppers see up-to-date information, reducing friction and cart abandonment.

Low-Risk, High-Trust

No long-term contracts or upfront fees. Our model is built on transparency - you only invest time in a partnership that demonstrably drives value.

How Google CSS Integration Works

For retailers who want free Google Shopping listings, optional merchant account management, and lower ad spend through our CSS platform.

1

Get in touch

Get in touch with your store name, base URL, and product catalogue size. We will confirm CSS eligibility and walk through the next steps.

2

Merchant account setup

We help you set up or link your Google Merchant Center account under our CSS. We optimise your product feed for Google Shopping - including title, description, GTIN, and category mapping - to maximise visibility.

3

Verification and testing

We run a controlled canary to validate product links, pricing, and availability detection across both Google Shopping surfaces and Boostermage. You receive a summary of findings before going live.

4

Go live and ongoing optimisation

Your products appear on Google Shopping (via our CSS) and on Boostermage with live pricing. We monitor data quality, adjust feeds, and optimise for performance.

How Sovrn Advertising Works for Retailers

Boostermage is a Sovrn publisher with a targeted MTG audience. Retailers can sign up as Sovrn advertisers to get their products in front of shoppers comparing sealed MTG products.

1

Get in touch

Tell us about your advertising goals. We will explain how Boostermage's Sovrn publisher inventory can help you reach MTG buyers.

2

Set up as a Sovrn advertiser

We guide you through Sovrn's advertiser onboarding. You set up your campaign preferences, budget, and targeting - with support from Sovrn's dedicated team.

3

Campaign goes live

Your brand and products are promoted through Boostermage's publisher placements - sponsored posts, paid placements, and targeted campaigns reaching high-intent MTG shoppers.

4

Track and optimise

Monitor performance through Sovrn's reporting dashboard. We work with you to refine campaigns and maximise return.

Sign up to Sovrn today

Ready to Get Started?

Whether you are interested in free Google Shopping listings through our CSS platform, or advertising to our MTG audience via Sovrn, we would love to hear from you.

Contact

CSS platform & advertising inquiries: [email protected]

Existing partners: If you are already integrated and need support, email us with your store name and a description of the issue.